Telecos Leverage On Social Media For Better Consumer Engagement
Social media platforms have always been a powerful tool to create a dialogue with the end users and understand their expectations from the brand. On the sidelines of much talked about RJio Launch, leading telecom vendors such as Bharti Airtel, Vodafone India, and Idea Cellular are now enhancing their digital footprints why focusing on social media engagement. Telecom companies want to utilize the feedback from netizens to frame better customer satisfaction policies in order to retain its loyal customer base. For this, they are using data analytics and web-crawling tools...