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Sophos Announces New Partner Program For SA Region

Sophos has announced the launch of new Partner Program for its 1000+ channel partners in India, Bangladesh, Nepal, Sri Lanka and Maldives. The new partner program consists of four levels (Authorized Entry Level, Silver, Gold and Platinum) based on sales performance each level increases in commitment to selling Sophos products and value delivered to customers.

The recently launched partner program enhances Sophos commitment to the partner community and is a part of the Global Program which is localized as per the needs of the Indian market, aimed at higher engagement, growth and profitability.

Also Read: Sophos To Focus On Mid-Market Segment In India

Sophos partner program encourages partners to effectively utilize its lucrative incentives and distinct discount structures depending upon the partner category and their commitment to business. The program also encompasses deal registration advantage, the not for resale policy, multi-level certifications for pre-sales and sales, up-to-date training and attractive rebate structure to fuel partner engagement & growth.

This unlocks new avenues for all partners (Cyberoam and Sophos) to start selling a broader portfolio of products to ensure customers can leverage the immense potential of synchronized security. This partner program actively reflects Sophos’s commitment to help partners sell next-generation IT security technology to address today’s sophisticated threats. Partners have a great opportunity to grow their business by making the most of the demand for advanced IT security solutions.

The Sophos Central-Partner dashboard integrates with Professional Service Automation (PSA) software, and partners’ can tie-in and customize Remote Monitoring and Management (RMM) software from leading vendors to deploy and update Sophos agents locally.

The new partner program focuses on training and technical enablement to help partners increase the skill and competency of their sales and technical professionals, providing them with the knowledge to successfully sell, demo, deploy, support and service Sophos products.

Sunil Sharma, vice president, sales at Sophos, said, “With our channel first, channel only business strategy, we have made it simpler for partners to work with us by creating a four level, flexible and generous program, delivered by dedicated channel relationship managers, to ensure that every organization feels supported at every step of the way. We look forward to partners utilizing this platform to promote growth, drive profit and to get rewarded for their strong commitment to business.”

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