Facebook Messenger Achieves 1Bn Goal
Facebook tractioned 1Bn active users each month in its messenger, making it as big as Facebook’s other messaging app, WhatsApp, and the third Facebook product — along with the flagship Facebook app — to reach a billion active users as reported by recode net.
It has been long back that Facebook has witnessed 1Bn regular user in its official page and now finally Facebook messenger app hits 1Bn regular users, which earlier did not get much traction because of the popularity of WhatsApp.
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Messenger which is starting to get into other areas, not usually native to messaging, like shopping, customer service and games, added 100 million new users in the last three months — and in the three-month stretch from January to March, too. Thus the growth is pretty steady. Here’s what that growth looks like.
In Facebook’s first quarter 2016 earnings announcement today, Facebook revealed it now has 1.65 billion monthly active users (up 15 per cent year over year) and 1.51 billion mobile users (up 21 per cent year over year). The company also shared that it now has 1.09 billion daily active users (a 16 per cent bump year over year) and 989 million mobile daily active users (a 24 per cent increase year over year).
Last quarter, Facebook passed the halfway mark for mobile-only users (51.7 per cent to be exact). And that number continues to grow, according to Venturebeat report.
Between Q4 and Q1, Facebook added 71 million mobile-only users. This number climbs every quarter, though it will naturally slow down soon.
“Mobile-only MAUs are defined as users who accessed Facebook solely through mobile apps or mobile versions of our website, or used our Messenger app, in the last 30 days of the given quarter. The number of mobile-only MAUs do not include Instagram users unless they would otherwise qualify as such users based on their other activities on Facebook,” commented a spokesperson while describing the category of users.
Facebook did not break out this number in its earnings release. Even as the social network’s growth slows due to its size, the revenue share coming from mobile is still growing. In fact, Facebook shared that in Q1 2016, mobile ads accounted for 79 per cent of all revenue.
Messenger growth started to take off once Facebook spun the product out of the flagship app, forcing users who wanted to send and receive messages on mobile to download Messenger as well. People were upset about it at the time, but it doesn’t seem to have hampered things at all.
Facebook owns a second messaging app, WhatsApp, also with a billion users and it’s been two and a half years since Facebook paid $19 billion to acquire WhatsApp, and both apps seem to be growing steadily.