Magic Software Launches Global Integration Channel Partner Program

Software Enterprises

Pune: Integration and application development solutions provider Magic Software Enterprises Ltd. has announced the creation of a new business unit for managing global integration channel partners with a focus on rapid growth.

A new executive appointment and a three-tiered structure will enable the Magic Integration Partner Program to scale up quickly to address the rapidly growing integration opportunity as a result of the digital transformation, the move to the cloud and the deployment of IoT solutions, the company said in a statement.

The worldwide application integration and middleware (AIM) software market continue to grow faster than the overall infrastructure software market, with revenue on pace to surpass $27 billion in 2017, an increase of 7 percent from 2016, according to Gartner, Inc.

The Magic xpi Integration Platform acts as middleware to enable data to be shared seamlessly between eCommerce, CRM, ERP, and backend financial and manufacturing systems to improve operational efficiency and the customer experience and support data-driven projects, such as digital transformation, the statement added.

The new program includes three tiers (Explorer, Gold, and Platinum) to enable partners to select the type of relationship that best matches their business model with an opportunity to select a high level of engagement, commitment, and benefits to strengthen their strategy for long-term growth. The Magic Integration Partner Program is actively recruiting independent software vendors, OEM partners, system integrators, value-added distributors, value-added resellers, and consulting companies.

Key elements of the Magic Integration Partner Program include:
• Comprehensive training to enhance integration skills
• Joint marketing events and activities including webinars
• Professional services training
• Partner portal with easy access to tools and training materials

Stephan Romeder, with over 20 years of management experience at Magic Software has been appointed VP of Global Business Development, to foster strategic global partnerships to expand Magic’s reach in the integration market.

“Companies of all sizes, all over the world are looking to launch strategic data-driven initiatives to gain a competitive advantage,” commented Stephan Romeder, VP Global Business Development at Magic Software Enterprises. “With this new global program, we are fully committed to providing our partners with integration expertise and flexible, future-proof tools that will help them grow their businesses while enabling their customers to create and maintain market leadership.”

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