Microsoft Broadens Opportunities For Partners; Makes New Investments
Ahead of Microsoft Inspire, the IT major announced new investments in technologies and programs designed to support its global partner ecosystem. The investments, which include updates to Teams, Dynamics 365 and Azure, will optimize Microsoft’s partner engagement for the cloud era.
“Customers and partners alike continue to move to the cloud and accelerate their digital transformation, leading us to new and different levels of partnership,” said Gavriella Schuster, corporate vice president of Microsoft’s One Commercial Partner group. “Our portfolio of programs, offers and resources for companies partnering with Microsoft is transforming to help them capitalize on this opportunity.”
New partner programs and product updates
The company announced new features in Microsoft Teams – including new ways to support healthcare organizations and firstline workers. Additional new partner integrations include support for contact centers, compliance recording and cloud solution providers.
Microsoft also announced significant updates to the Dynamics 365 Nonprofit Accelerator and two new integrations for Dynamics 365 that address the automotive and financial services industries. In addition, it said, the Business Applications ISV Connect program is generally available, with new development tools and guidance, marketplace resources, joint field engagement processes and go-to-market support.
The company has introduced Azure Lighthouse that gives partners a single control plane to view and manage Azure at scale across all their customers. This provides a better managed Azure experience with higher automation and efficiency, resulting in greater visibility and security for customers. It also announced new Azure Migration Program (AMP) helps customers accelerate their migration to Azure. AMP offers proactive advice and tools to help mitigate risks and address common issues associated with moving workloads to the cloud.
Broadening partner opportunity
Since the inception of Microsoft co-sell program 24 months ago, the program has seen $9.5 billion in annual contracted partner revenue, it said. The investments announced this week are designed to build on that opportunity.
- General availability of the Microsoft Security competency. This new competency allows partners to market their expertise and provides access to a range of benefits designed to enable business growth and profitability.
- Five advanced specializations.These include Windows Server and SQL Server Migration to Microsoft Azure, Linux and Open Source Databases Migration to Microsoft Azure, Data Warehouse Migration to Microsoft Azure, Modernization of Web Applications in Microsoft Azure, and Kubernetes on Microsoft Azure.
- New advancements in marketplace. Additional pricing models, a rewards program and a new route to market are rolling out in July for companies that publish transactable offers in Microsoft’s expanded commercial marketplace. The pricing models include monthly and annual SaaS billing, flexible, custom-metered billing options, standard contracts, and free SaaS trials that convert to paid engagements.