SonicWall Bets Big On Channel Initiatives

Channel Initiatives

Bangalore: Cyber security provider SonicWall has announced that over 10,000 partners have already registered as SonicWall resellers, and the SecureFirst Partner Program is now open to partners in Asia Pacific.

SonicWall also introduced two initiatives designed to help these partners secure customers in the shifting cyber arms race – SonicWall University to train partners on cybersecurity, and new global marketing programs and incentives to help the SonicWall channel deliver their cybersecurity solutions and services for small and medium-size businesses.

SonicWall lists some partner engagement across the region:

– Since launching the SecureFirst Partner Program, which provides expanded sales and technical enablement in addition to aggressive partner rewards and deal protection, over 10,000 partners have registered in 150 days.

– Partners have registered for SecureFirst from 90 countries, underscoring the global nature of the cyber arms race and the extensive reach of SonicWall’s channel. This number is expected to climb, as today the SecureFirst Partner Program launches in Asian Pacific.

– Several partners have participated in SonicWall educational events, including attendance at SonicWall Virtual PEAK Performance in March 2017 which more than doubled year-over-year to over 1,300 partners.

“The response from SonicWall’s channel partners to our spin out far exceeded even our own expectations,” said Bill Conner, President and CEO, SonicWall. “We’re excited that 10,000 partners have already joined the SecureFirst Partner Program and pleased to welcome 2,000 new partners to SonicWall. Today, we are announcing major investments in education and marketing to help enable these 10,000 partners to assist their customers with securing their business. We know these cyber threats are shifting and small to medium-size businesses are increasingly becoming targets, but they often lack in-house expertise and rely on trusted partners to keep their infrastructure secure.”

More than 5,600 individuals in the SonicWall channel already have earned technical certifications through existing SonicWall certification programs which will continue. Now partners can also access SonicWall University with rich enablement content, tools and resources delivered via an on-demand, web-based platform.

SonicWall University highlights include:

· Specialized, role-based training and accreditation tailored to the three different audiences of sales, systems engineers and support team members. This opens up training to new audiences beyond traditional post-sales technical certification.
· All of the training modules SonicWall uses to educate its own employees are now available to partners, and will be updated regularly with up-to-the-minute content based on the SonicWall GRID Threat Network.
· In addition to the curriculum developed by SonicWall, third-party content from industry sources as well as SonicWall partner-contributed content will be hosted. SonicWall expects this partner-to-partner collaboration and enablement to scale up significantly and accelerate knowledge transfer for all who participate.

“Since SonicWall became an independent company focused 100 percent on cybersecurity solutions and 100 percent on channel fulfilment, we have seen a massive spike in partner engagement,” said Steve Pataky, Vice President, Worldwide Security Sales, SonicWall. “The interest partners have shown in the SecureFirst Partner Program, and the early buzz by partners about today’s launch of SonicWall University, underscores just how big of a priority high-quality enablement is to continuing to deliver the best possible security solutions through our partners. With these enablement programs, customers can turn to any one of our army of 10,000 proven and fortified partners to protect themselves against shifting cybersecurity threats.”

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