ThreatMetrix To Accelerate Partner Program to Advance Channel Sales
Mumbai:ThreatMetrix, the digital Identity Company, introduces the ThreatMetrix Accelerate Partner Program (Accelerate) for resellers worldwide including India. The program will ensure partners are fully equipped to serve their customers and drive growth in their business with ThreatMetrix solutions.
The program announcement was made at Digital Identity Summit 2016, an annual gathering of industry experts, partners, customers and cybersecurity thought leaders hosted by ThreatMetrix.
“Accelerate provides partners with differentiated customer value, new sources of revenue, improved profitability and enhanced customer loyalty,” said Leah Evanski, vice president strategic alliances at ThreatMetrix
Rapid growth across ThreatMetrix sales channels have generated a new level of demand for expertise in ThreatMetrix solutions. New ThreatMetrix training programs will offer onsite, remote and on-demand training options, as well as certifications to ensure partners are experts in selling, delivering and supporting ThreatMetrix products worldwide.
One example of how the Accelerate program enables key ThreatMetrix partners to grow quickly in new markets is India-based TechTree IT Systems. TechTree has more than a decade of experience and a strong team of 250+ consultants serving some of the largest e-commerce, travel, media and banking portals in Asia, including Fortune 500 companies.
According to Sanjay Ahuja, director & COO, TechTree IT Systems, “TechTree has partnered with ThreatMetrix to help clients achieve exceptional online reputations through an optimal blend of frictionless usability and seamless access on multiple devices, while ensuring security. The Accelerate program enables us to offer packaged security solutions to benefit organizations across industry verticals.”
Co-marketing options provide resources to help channel partners better target, convey and position joint solutions to customers and prospects. This is based on collaboration across the buyer’s journey to develop opportunities and drive mutual success.
Accelerate will provide ThreatMetrix channel partners comprehensive support for solving critical customer needs in authenticating digital personas. Enabling partners to more fully access the value of solutions and identify new opportunities and it will drive growth for partners and for ThreatMetrix.
“Accelerate reinforces the strategic role that partners play in the ThreatMetrix growth strategy worldwide. We are committed to ensuring our partners can easily sell and expertly deliver ThreatMetrix value to their customers. This year our global channel has grown more than 58 per cent and our top 10 partners have achieved an average of 86 per cent growth in their business with us,” said Evanski.