archiveGoogle

While Walmart, the retail chain with 11,527 stores is promising to match the competitor’s price if the shopper exhibits an advertisement of the same product, eCommerce giant, Amazon is betting big on price drops for its merchandise, purchased recently by shoppers. If the pricing of a product is slashed within 7 days of purchase, Amazon will refund the difference to the consumer. As per experts in the retail segment, the third party refund tracking applications have influenced Amazon’s pricing algorithm concluding in lowered margins retrospectively. For competitors of Amazon, it...

With an increasing number of Indians making online purchases, search engine Google and global management consulting firm AT Kearney have jointly released a report titled ‘Digital Retail in 2020: Rewriting the Rules’. The report talks about how e-tailing is set to become a significant contributor to the organized retail sector, with as much as 25 per cent of the contribution to be expected from e-tailing by 2020, which will reach $60 billion in gross merchandising value. As per the report by Google and AT Kearney titled ‘Digital Retail 2020′, the...